everydaydeserves,joyful things.
Korean-inspired lifestyle · 500+ finds across six worlds · every product under ₹999
500+ SKUs. six worlds. refreshed monthly.
a store built for discovery.
flagship · street format
mall · kiosk formatreal things, really nice.
what everyone's reaching for.
candle & bloom gift set
sage desk starter
little one welcome box
pastel pantry set
when it's gone, it's gone.
Every edit is curated for one month only. New finds land at the start of each month — and once they sell through, they don't come back. Blink and you'll miss them.
shop this month's drop →small things, big joy.
monthly
new drops land every single month — there's always something new to discover.
₹999
a hard ceiling. nothing over a thousand. every product in the store, always.
0
six tightly-curated worlds — beauty, accessories, home, stationery, tech & fun.
₹599
spend above this and shipping is on us, delivered right across India.
own a myoto. be part of the next big retail brand.
now accepting partners · across IndiaA warm, design-led store people actually want to walk into. Compact footprint, fast-moving curated stock, and a brand that does the talking — and the brand co-invests with you.
from hello to open doors.
enquire
Reach out on WhatsApp or through the investor zone. No obligation — just a conversation.
discovery call
We walk you through the full model, the economics and the format options, one-on-one.
site & approvals
We help scout and lock a prime, pre-vetted location that fits the myoto footprint.
design & fit-out
Our team designs and builds the store end-to-end, to a single, recognisable standard.
launch & grow
We stock it, train your team and refresh the range every month. You own the asset.
we do the heavy lifting. you own the store.
myoto brings
co-invested · turnkey- 500+ SKU inventory, co-invested by the brand
- full brand identity & store design
- curated merchandise, refreshed every month
- staff training & an operations playbook
- launch & ongoing marketing support
- prime, pre-vetted location sourcing
you bring
from ₹30L · one-time- the store space & one-time setup capital
- a great local team to run the floor
- day-to-day ownership and energy
- a city you believe myoto belongs in
the details that matter.
Partnerships start from ₹30L, which covers your store setup. The brand co-invests in your inventory, so you're not funding stock up front. We share the complete, location-specific cost breakdown on your discovery call.
Returns depend on your city, format and footfall, so we don't quote one-size-fits-all numbers. During your discovery call we'll walk you through realistic, location-specific projections privately, based on comparable formats.
There's no recurring monthly operating-cost burden imposed by the brand — that's central to the model. Full commercial terms are shared transparently during onboarding before anything is signed.
No. We handle design, stocking, training and the monthly refresh. You bring the space, a local team and the drive — we bring the system that makes it run.
Once your site is locked, design, fit-out and launch move on a clear, agreed timeline. Your dedicated partnership manager maps every milestone with you up front.
The two investments are different in nature. Your capital funds the permanent infrastructure — the fit-out, fixtures, signage and the lease. These are fixed assets that belong to you. myoto's co-investment is in working capital: we supply the inventory on consignment each month, own the stock, and replenish it. You own the store shell and hold the franchise territory; we own the merchandise that fills it. Neither side is passive — and both have aligned incentives because the returns only come when the store performs.
We're expanding across India, prioritising high-footfall metro and tier-1 locations. We take on a limited number of partners per city — tell us yours and we'll check availability.
join the joy.
Be the first to know when the new drops land. No spam — just the good, joyful stuff, once a month.
