The full 500+ SKU assortment is funded from our balance sheet. Zero inventory capital from you — and we carry the shrinkage and dead-stock risk.
Rent, salaries, HVAC, CAM, marketing, logistics, compliance — ₹4,30,000 a month, all MYOTO-borne. Your outflow is ₹0.
A-grade premium malls only, across Chennai, Bengaluru and Hyderabad. Leases negotiated institutionally.
From K-beauty skincare to everyday tech accessories — hand-picked, trend-led, value-priced. Every visit, new discoveries.
Every tier runs the same store, the same 500+ SKU assortment, the same MYOTO-run operations. The only difference is size and ticket — the return is identical across all three: a flat 2.5% every month, no revenue share.
You own the complete store fit-out — a capital asset on your books. Depreciate it at 10–12% per year and claim the benefit against your taxable income, every year of the term.
Over and above the 190% cash return shown above. Actual benefit depends on your tax slab and applicable law — please confirm with your CA / tax advisor.
| Monthly cost | Borne by | Amount |
|---|---|---|
| Staff Salaries3 trained retail associates | MYOTO bears | ₹1,20,000 |
| Mall RentA-grade location | MYOTO bears | ₹1,80,000 |
| CAM + Utilities + Housekeeping | MYOTO bears | ₹45,000 |
| Marketing + Monthly Activations | MYOTO bears | ₹40,000 |
| Replenishment Logistics + New Drops | MYOTO bears | ₹30,000 |
| Insurance + Compliance + Audit | MYOTO bears | ₹15,000 |
| Total Monthly OpEx | Investor outflow · ₹0 | ₹4,30,000 |
Every MYOTO tier pays the same way — a fixed 2.5% of your investment, every month, for 72 months, regardless of how the store performs. There is no variable share and no dependency on footfall or sales density.
How it works: your monthly payout is 2.5% of your Franchise Fee + Store Setup investment (excl. GST) — fixed for the full 72-month term. On completion you receive a ₹5L bonus on top. That works out to a flat 30% per annum, on every tier.
Korean beauty, aesthetic and lifestyle trends dominate Gen Z and millennial spending. The audience is massive and growing every quarter.
Every product falls in the sweet spot where shoppers buy without hesitation. High footfall converts directly — no convincing needed.
Compact 500–1,500 sqft footprint for high-traffic corridors. Maximum visibility, minimum rental overhead, institutional lease terms.
Every SKU is hand-picked. No filler. Fresh drops monthly keep the store repeat-worthy — every visit surprises customers.
You invest, we run the store end-to-end — staffing, inventory, merchandising, marketing. Fully passive.
Proven format ready for Chennai, Bengaluru and Hyderabad with institutional retail partnerships in place. Scalable and repeatable.
You deploy capital. MYOTO deploys expertise. Every stage is handled by the Abraf Group's retail operations team.
MYOTO scouts the mall, negotiates the lease institutionally, locks the unit. Target go-live 45–60 days.
Turnkey store setup to brand spec on the leased SBU area. 500+ SKUs merchandised across 6 category zones. Trained staff onboarded.
Staff run the store daily. Monthly drops keep the assortment fresh. Brand marketing drives repeat footfall.
Month-end: your fixed 2.5% payout is credited automatically — no calculations, no dependency on sales. Full dashboard visibility.
MYOTO targets Tier-1 destinations with high youth and family footfall. Institutional lease agreements are managed centrally by the Abraf Group.
All three run the identical store format — same 500+ SKU assortment, same MYOTO-run operations, same flat 2.5% monthly return. The only difference is store size (SBU) and your ticket size: Smart is up to 1,000 sqft at ₹39.99L, Signature is 1,000–1,500 sqft at ₹49.99L, and Flagship is 1,500–2,000 sqft at ₹59.99L (all excl. GST).
It's a flat 2.5% of your total investment (Franchise Fee + Store Setup, excl. GST), paid every month for 72 months — regardless of the store's sales performance. There's no variable share and no dependency on footfall, so your payout never moves.
On completing the full 72-month term, every investor — across all three tiers — receives a one-time ₹5L bonus on top of the monthly payouts already received.
Super Built-Up Area is the area the landlord leases and charges rent on — it includes your proportional share of corridors, washrooms, HVAC ducts and lobbies. Fit-out, electrical load, fire compliance, signage and HVAC all have to be specced across that full area, which is why store setup cost — and the tier boundaries — are defined on SBU.
Yes. The Franchise Fee and Complete Store Setup are both quoted excl. GST — 18% GST applies on top as a one-time cost. Your monthly payout is calculated on the excl.-GST investment amount, so GST doesn't reduce your returns.
MYOTO runs it end-to-end — hiring and training staff, merchandising, inventory, marketing, daily operations, audit and compliance. Your role is to fund the asset and receive a fixed monthly payout under a 6-year agreement. There is no staff to manage, no rent to pay and no vendors to chase.
It doesn't affect your payout. Your 2.5% monthly return is fixed and contractual, not linked to sales. MYOTO also carries 100% of the monthly operating cost, so a slow month costs the brand, not you — your outflow stays at zero regardless.
In a conventional franchise you pay a fee, then fund and run the store yourself, carrying rent, salaries and stock risk, and often paying ongoing royalties. Here it's inverted: MYOTO operates the store and bears the full monthly OpEx, while you receive a fixed monthly payout. There are no royalties or management fees charged to you.
The agreement runs six years (72 months), aligned to the mall lease. Exit provisions and transfer rights are set out formally in the partnership agreement. The partnerships team walks through the exact clauses during the discovery call.
Secure your mall territory and pick your model. Target go-live is 45–60 days from full investment. Limited units per city — first-come basis.
Full investment memo
Shortlist malls together
45–60 day go-live
📞 WhatsApp +91 95972 48999 · ✉ Info@myoto.asia
